Creative Work
I have 10+ years of brand, culture, and lifestyle communications experience. As an intrepid cultural explorer and trend hunter, my passion for creative storytelling gives me an intrinsic appreciation and talent for engaging others to share their own stories : through the copy I write.
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I enjoy blending creativity with business savvy, and this is reflected in the diverse range of companies I've had the privilege of working with. From small, independent Bay Area businesses to global brands like Benefit Cosmetics, the Walt Disney Co., Cost Plus World Market, AT&T and Tenet Health Network.
TV Commercials
As part of their ongoing rebanding campaign, the Abrazo Community Health Network wanted 30-second TV ads for their Orthopedic, Bariatric and Cardiology units.
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Writing about the complexity of the human body, I chose the perspective of Precision, Balance, and Rhythm to emphasize how Abrazo's cutting edge technology combined with their personalized care, keep's their patient's bodies working at peak performance
Web / E-commerce
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Print ad for Phoenix Magazine
Print ad for Phoenix Magazine
Mailer card front for shop's Go-Fund-Me Campaign
Print ad for Phoenix Magazine
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People spilling the tea about me....
It’s truly difficult to find a copywriter with a clear, innovative and technically superior voice who also carries great attention to detail, but Kristine proved time and time again that she is that rare gem. Whether writing for digital broadcast, static copy or detailed product information and presentations, she knows how to cut to the heart of the information and present unique storytelling to capture an audience’s minds and hearts.
Wendy Taylor-Tanielian,
President, PureMoxie
Simply put, Kristine is fabulous. She is the kind of person that everyone wants to work with—skilled, passionate, and engaging. Of course there are the other things, like being an admin whiz, a rising marketing guru, and a talented writer, etc...
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Kristine is one of those rare people who can make your work products shine as well as make your heart sing.
John W. Ellis,
Principal,
WordSmith Communications / PR
Kristine is a very witty and elegant writer, especially when it comes to fashion, food or entertainment. Her beautiful narrative and descriptive vocabulary made me want to hire her as the copywriter for my fashion company, Park Couture. She always brought more than I asked for and was expecting. Both existing and new clients have complimented me on the simplicity and ease with which they can learn about / navigate through the ordering process, and this has definitely helped my business.
Susie Park,
Owner, Park Couture